Consumers LOVE Mail
- 80% of people Like getting mail!
- 83% of women pick up their mail everyday!
- 87% of all adults want to get offers and coupons in the mail!
- 98% of all adults Like getting coupon mailers!
Consumers Prefer Mail
- Consumers prefer mailed coupons
over mobile and on-line coupons by a Four-To-One Margin!
Why? More variety! Convenient to use! easy to save and organize!
- Direct Mail is 10-30 Times More Effective than e-mail and other digital channels!
Consumers LOVE Money Mailer
- 95% of women OPEN our envelope!
- 51% of women open our envelope as soon as it enters the household!
- People save 4.5 coupons from each of our envelopes and Use 69% of them!
Consumers USE Coupons
- 73% of people find out about local businesses from coupon mailers!
- 96% of people use coupons to save money!
- 40% of all restaurant transactions occur because of a coupon!
- 41% of all consumers always use a coupon when making an auto service transaction!
- 1/2 of all people will return to a business only if they have a coupon!
- households with incomes of $100,00 or more are twice as likely to coupon than those who earn less than $35,000!
- College-degree holders are also twice as likely to use coupons than those who did not graduate from high school!
- 1. “Coupon Usage And Attitude Research Study”.
Marketing and Management Research Group. July 23, 2013
- 2. Advertising Age. June!4, 2012
- 3. Direct Marketing Association. June!4, 2012