P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads

By Alexandra Bruell and Sharon Terlep

July 27, 2017 | From the Wall Street Journal

Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective. Almost all of the consumer … Continue reading